Malawi Olympic Committee (MOC) organized a three-day workshop on marketing from Wednesday 26th to Friday 28th April 2023 at Lingadzi Inn in Lilongwe.
Participants were men and women drawn from all sports associations affiliated to MOC targeting Presidents, Treasurers and those dealing with marketing in the Sports associations.
Speaking at the closing ceremony Mr. Henry Sakala who is a treasurer General for MOC challenged the Participants to fully utilize the knowledge gained during the workshop. He further said that, he is sure that the workshop has helped the Sports Associations to have knowledge in Sports Marketing
In his remarks Dr. Zandivuta Kankhuni who Facilitated the Workshop, thanked the participants for Cooperation portrayed during the three days marketing workshop
“I would like to thank all of you for being Punctual, your participation and Cooperation you portrayed. It really shows that you have passion for Development of sports in Malawi”, Dr. Zandivuta Said.
Chief Masawani Jere who is a Basketball President one of the participant thanked MOC for organizing the marketing workshop as it has helped them to have an understanding in Sports Marketing, He further appreciated the Facilitator for delivering the content on Marketing in Sports.
Dr Zandivuta Kankhuni a Senior Lecturer at Mzuzu University facilitated the Marketing Workshop which covered Introduction to Marketing Mix, Marketing Opportunities within the Sports Associations, Branding processes Proposal Development, promotion and sponsorship, communication strategy, social marketing just to mention a few.
Participants gained alot as they were fully involved in group discussions on topics to equip themselves with practical knowledge and apply their experience related to their Olympic Sports Organizations.
MOC expects great change from the Sports Associations on Sports Marketing
Financial resources were from Olympic solidarity